Week 14 – The New “Total” Journalism

18 Apr

As journalism marches into its new era, it’s clear that the profession itself is in need of fundamental changes. Just as editors can be expected to curate and aggregate articles, so too must we curate our approach to journalism itself so it can be better absorbed by the community.

Doing this isn’t hard once you realize that journalism’s new struggle is finding its audience. We need to use social media to network with the community. In addition to giving us a better understanding of their individual issues, this will also help journalists make more of a connection with the community’s members, especially if they are encouraged to contribute regularly to the content of the news outlet.

News also needs to be curated such that remains interesting – not just in regard to the story but also interesting to the point that a reader will be curious enough about the subject to learn more. Proper linking and aggregation can go a long way to accomplishing this.

The wide-ranging forms of new media have given rise to what the BBC’s Robert Peston calls the “total journalist” – somebody who does stories in and out of the newsroom (perhaps on a blog) and leaves the media marketing to their associate news organization. The inherently smaller scope of this kind of journalism will naturally lead to tighter, more focused coverage.


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